Serban Negrescu is a banking executive with more than two decades of experience in product management, marketing, and digital transformation. Throughout his career, he has led multidisciplinary teams responsible for developing innovative banking products, enhancing customer experiences, and driving business growth in an increasingly digital financial landscape.
At Garanti BBVA, he focuses on digital transformation and product development, helping shape strategies that combine customer-centric innovation with operational excellence. With extensive expertise in retail banking, product innovation, go-to-market strategies, and business development, Serban is passionate about leveraging technology to create value for customers and accelerate the evolution of modern banking services.