Loredana Pipoș-Lupescu is the Country Manager at Klarna in Romania and plays a pivotal role in shaping the growth of the Buy Now Pay Later market locally. With over 10 years of experience in developing businesses, she leads Klarna’s strategic growth and operations in the region. Her work is grounded in close collaboration with merchants to understand their challenges and leverage Klarna’s payment and shopping solutions to address them effectively. Through her strategic initiatives, she actively contributes to transforming the shopping experience in Romania.